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In reality, it's among the most important and most often asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I had been asked this question.

I was giving a speech on the effects of the net on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the near future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a sizable portion of future business revenues would be derived from online transactions or from offline transactions that were the outcome of online marketing efforts.

So if your business have a website, even if your company is small and sells goods or services that you do not think can be sold online? My answer in 1998 is the same as my answer today: Yes, in case you've got a company, you need to have a website. Period. No question. Without a doubt.

Also, don't be so quick to dismiss your product as one which can't be sold on the internet. Nowadays, there's very little that can't be sold over the net. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will work out how to market it online.

Let me clarify 1 point: I'm not saying you should put all your efforts into selling your wares on the internet, though if your product lends itself to easy online sales, you must certainly be considering it. The point to be made here is that you need to at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily learn more about your business and the products or services that you have to offer you.

Nevertheless, it is not enough that you have a website. You must have a bookmarking website if you would like to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar shop, your site might be the very first chance you have at making a good impression on a possible buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

Among the great things about the internet is that it's leveled the playing field when it comes to competing with the big boys. As mentioned, you've got one shot at making a good first impression. With a well-designed website, your little operation can project the image and professionalism of a much larger business. The reverse is also true. I've seen many big company websites which were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but if it comes to benefiting from a website, size does not matter. I don't care if you are a one-man show or a 10,000-employee corporate monster; if you don't have a website, you're losing business to other companies that do.

Here's the exception to my rule: It is actually better to have no website at all than to have one that makes your organization look bad. Your site speaks volumes about your enterprise. It either says,"Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" Or it screams,"Hey, look, I allow my 10-year-old nephew design my website. Good luck finding anything!"

Your website is an important part of your business. Ensure you treat it .

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