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So, by now, you may be convinced of the importance of having a website for your neighborhood company. However, how can you go about designing one? Here are some tips to keep in mind during the creation of your business's website to help ensure that it works well, looks good and helps bring in the business you would like.
Make Sure it is Optimized for Mobile
Mobile is the preferred device for most online tasks. In reality, 60% of Google searches are conducted on a mobile device. Because people are spending their time on mobile devices, and because Google will penalize your website if it isn't mobile-friendly when it comes to search positions, it's important to make sure that your site is optimized for mobile.
Make Sure It Appears Professional
As stated above, website design can either build or break credibility down. Thus, it's vital to make your site's design look professional so that you do not turn potential customers away. Think about employing a professional designer to design the website; the one-time investment may pay off big time in the long term.
Have a Fantastic Web Host
Make sure you are using a good web host to host your website. A fantastic hosting company is vital since it enables your site to load quickly. Quick load times are significant; 53 percent of individuals state they will abandoned a site if that site doesn't load in three seconds on their mobile device. And even more importantly, and slow loading times will negatively influence your SEO ranking.

Feature Your Name, Address and Phone Number
One of the chief purposes of your website is to encourage prospective customers to get in touch with your enterprise. Are you aware that over 70 percent of local businesses do not have a very clear call to action on their site and 27% don't even have a phone number on the home page?! To guarantee that they can do this readily, it's important to create your contact information -- your name, address, and telephone number -- outstanding and easy to locate on your website.
Make it as simple as possible for people looking to get in touch with you to achieve that.
Embed Social Media Information
On your website, include feeds out of the social networking pages: your own Facebook posts, Tweets, Instagram photos and much more. You will also want to add hyperlinks and follow buttons to your social websites so that visitors can share the attractive and informative pages that you now have on your site.
Your website can help you raise your social websites footprint and gain more followers, who may ultimately be converted into paying customers.
If you run a local company it's vital for you to get a powerful online, sociable and mobile marketing strategy. And the ideal place to start -- or even refresh -- is the website. With a well-designed, optimized site you're able to reach a new audience of possible prospects who can not only become your customers, but who may become loyal ambassadors for your brand.

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